Digital Marketing

Digital Marketing Services


We take the time to understand your organization and customers, and then build a strategy that is aligned and capable of delivering remarkable results. Our digital strategy is always data driven and matched to your digital goals – set targets matched against timelines with deliverable. Our online campaigns are sustainable with a focus on results and future growth. Whether you are a start-up or a medium size corporate we are confident that our strategy could help you. Our team is flexible, dynamic and experienced at every stage of the online-business process. Like everything we do, our work is transparent and helps to drive profits and maximize ROI. Speak with a Consultant and discover the full extent of our digital marketing services and specialties.

With digital marketing, you can target a specific demographic, whether the purpose is to build a brand, increase leads or sales or create an experience.

What are your REASONS to go DIGITAL

  • Reach: to broaden the target market.
  • Cost control: ability to spend the marketing dollars only on the likely prospects.
  • Flexibility and convenience
  • Highly measureable
  • Scalable (can increase efforts when you start getting results)



  • You have restaurant catering to a specific type of cuisine in a fine-dine format.
  • With traditional marketing:
    • Reach: 5km radius through print and on ground advertising
    • Home delivery to customers till 5 km radius
  • With digital marketing:
    • You can diversify the mode of communication
    • Build brand ambassadors
    • Reach out 10x-100x customer base
  • That makes digital marketing scalable.



Our strategy is simple and transparent. We meet you and assess your SEO/SEM goals and timeline expectations. We plan a campaign in detail, review your analytics and your competitors, assess your keyword potential and compile a database of link opportunities.

First, we sort your on-page optimisation, removing all barriers to search engine spiders. Then we provide you with a monthly package that includes high quality articles and content. We believe that oversight is the key to a successful relationship – we provide detailed monthly reports and hold regular status meetings. For our SEM clients we define objectives, budget set up and ongoing optimization.


  • There are 4 key broad level factors:
    • The Content: Relevant and informational. Good to read.
    • User Experience: How the visitor likes to navigate in your page.
    • Technicalities of your website like security, speed etc.
    • Backlinks: How many good and variety of relevant websites are referring you. This also includes the ‘social signal’.



Searchers who do not click on paid links


Of the top organic links get clicked


Being on top of search means so much more revenue


Google, Page #1 is where we want you, but…

Over the years Google and other search engines have invested billions of dollars to enhance the user experience ensuring that people find relevant information during their searches. You cannot afford to get Search Engine Optimization (SEO) wrong as it can easily have an exponentially negative impact on your business. If a digital agency promises your company first page Google rankings in a few weeks – our advice is to ‘run’ and fast. With Google updating their search algorithm roughly 500-600 times per year; agencies will not outsmart or ‘beat’ the algorithm. If Google suspects you’re trying to ‘cheat’ the system, your punishment could be digital death – like Al Capone, they will make you disappear.

Capture 30% of the search market.

The higher you are on Google, the more chance you have of driving customers to your website. If you are position #1 organically it is possible to capture 30% of the entire search market. All it takes is for your business to rank in position 1 or 2 for a highly-targeted conversion based keyword and your leads and sales on your website will skyrocket.


  • It all starts with the query being searched by the user. You need to make a list of keywords you want to optimise for.
  • First step make a list of keywords you want to rank on
    • Have a mix of both short generic keywords and ‘long tail’ specific keywords.
    • Think like a customer: See what they are searching related to your product or service.
    • Put variants

Example: Headphone > Headsets > Earphones

  • Use keyword planner tool of AdWords: Put your keywords and look for suggestions
  • Else put your competitor’s URL and look for suggestions
  • Observe volume of search, competition and cost
  • Map it to the relevance of the your product and service and make the list with multiple themes.
  • Other tools you may use
  • Google Trends
  • Uber Suggest
  • SEM Rush
  • Your websites internal search

And simply type into Google’s search bar and see the suggestions.

Title Tag

  • Most prominent thing for the searcher: Think of it like a headline and write copy accordingly
  • Keep it within 65 characters
  • Include a keyword which you want to optimise in the tag
  • Make each tag unique


Meta Description

  • Though this does not have a direct correlation with ranking, but a well thought out meta can increase your CTR
  • Keep it to 155 characters
  • Avoid duplicate descriptions
  • Include relevant information, reviews or any other compelling element to drive clicks.

Main Content

  • Choose one group of thematically related keywords
  • Do not stuff keywords: A few is fine
  • Keep it natural and easy to read contents
  • Include call to actions
  • Link out to internal pages or external authoritative pages
  • Use related words or phrases and synonyms

Search Marketing

When you need to attract people who are looking for your product or service, Search Marketing provides a way to ‘instantly’ connect your website with these potential customers. These tactics vary depending on your overall objectives and current state of marketing. Some of Synergy Creations search solutions include pay-per-click (PPC), display advertising, retargeting and search engine optimization campaigns. Each of these tactics has the ability to drive more potential customers to your site, which means more opportunities to make sales and increase profit.

Google Adwords Management

Using Paid Search – Google Adwords,  Synergy Creations digital marketing consultants can identify people who are looking for your products or services and immediately connect them with your business. Our digital marketing consultants constantly adjust and tweak your Google Adwords Campaigns to ensure your ads are only showing to people who convert. When you know the intent of someone searching the Internet, you have an opportunity to provide the exact information they need to influence a decision. Paid Search allows companies to instantly switch lead generation (or sales) on or off while providing granular control over marketing performance. This becomes increasingly important when you provide time-sensitive offers like event promotion or restaurant promotions.

Leveraging Paid Search gives you instant access to your ideal customers.


  • Expansive Reach powered by the Google Search Engine and its Partner Networks
  • It helps in:
    • Small Initial Investments and Instant Traffic
    • Targeted Traffic: interest, demographics, location, language and contextual
    • Defining and Monitoring budget
    • Tracking in real time: optimises to get the desired ROI



  • Limited Budget
  • Emergency Product or Service
  • Need Based




  • Is basic connector of the Ads and what is being searched
  • Is judged on various factors like relevance and visitor’s action on the search result page

The ads should match with the keywords – relevance

  • Display network tries to match in ‘related site’

Sites which have the keyword will show that ad. This is called contextual targetting

  • Is the 1st KEY STEP to build your AdWords Campaign



  • Organize it the manner your website is structured.

This is very very imp. Do it similar to your website

  • Structure around requirements of audience of specific locations.

For example – campaigns for diff cities. But it starts from keywords and then put them in adgroups..campaigns

  • You can start organizing your campaigns and Ad groups as you create them.
  • You can reorganize your account after creating several campaigns.



  • Filter your keyword by CTR for high impression and least click – adjust them.
  • Check keywords below 1st page bid estimate- determine cost, competition.
  • Try to keep keywords with high quality score and adjust the Ad groups.
  • Based on your business type, group your keywords by themes.
  • Use dynamic insertion if you have a wide array of product or service.
  • Adjust keywords so that it does not show in irrelevant sites.
  • Use phrases from your landing page URLs to create keywords.
  • Plug in more money for the high performing keywords by increasing your bids.
  • Add new and different keywords to capture the traffic that the common keywords do not bring in.

The key factors on which quality of an ad depends on:

Display Advertising


  • Brand Awareness
  • Long Sales Cycle

– may need to interact with the consumer no. of times before purchase.

– Sometimes need the customer to see the ad 5 to 6 times

  • “Visual Appeal”

If the brand has a logo.  Imagery.

Display Advertising is your secret weapon – now you can easily and strategically place effective banner advertising throughout your customer’s sales journey. Smart Display Advertising influences consumer behavior and decisions.

Synergy Creations uses display marketing to place your image or video ad on the Google display network which includes millions of unique websites. Our digital marketing specialists are able to build an audience demographic of people who are most likely to be interested in your product or service. When bundled with other marketing services like SEO and Google Adwords Management marketing provides the final touch to encompass your full digital marketing strategy.

Although Synergy Creations provides stand-alone marketing services, we usually experience exponential results when using multiple services and tactics synergistically. When it comes to digital marketing, the whole is greater than the sum of its parts.


  • It is the value that determines whether your Ad makes it onto the first page of search results
  • And what Ad Position it takes up on the page (first, second, third etc.)
  • It determined by
    • Components of Quality Score
    • Your bid
    • Expected impact of Ad extensions and Ad formats

Landing page optimization provides the single biggest opportunity to positively impact your return on marketing dollars invested.

Most companies spend a fortune on advertising yet they never test and optimize their website for conversion performance. This is usually the quickest way to turn failing campaigns into profitable investments.

A one percent improvement in conversion (e.g. lead generation or sales) could equate to significant increases in bottom line profits from our experience.

Shocking Statistic: Over 67 percent of all companies never perform A/B or multivariate testing on their website.


John Wanamaker (1838-1922), department-store magnate, once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”. That was almost a century back.

But now it is possible to know this. Now with Google Analytics we can measure, analysie and improve all your digital marketing efforts.


Digital analytics is the analysis of qualitative and quantitative data from your business and your competition. Understanding your analytics data is essential for any business with a digital presence. Your analytics let you see how users are experiencing your digital assets. Google analytics helps to measure what is working and what is not, where to focus, what is working for a particular segment and develop a niche beyond your imagination. With Analytics you can learn what a visitor is doing on your site, from where are they coming, when are they coming, how are they buying, the bounce rate of your website.

We will provide you the following reports:

  • Audience Report: Who-How-Where-When
  • Demography
  • Geography
  • Behaviour
  • Technology
  • Mobile
  • Benchmarking

Samples of reports….

Mobile Apps

We create innovative, effective mobile applications for iPhone, iPad and other platforms like Android. Our application development is linked directly to your goals. With a clear strategy, we illustrate how an application will serve your audience and the respective goals it has to fulfil. We design a user interface and functionality to achieve your goals, planning a user journey and delivering in the development phase ahead of expectations.

We are happy to help market, maintain and provide analytics insight for your mobile application. Our development team has worked with both large and small clients to deliver full-cycle applications to budget and ahead of time.